Kitchen appliances are essential tools in everyday life. But they are not all the same. How can you tell the difference and turn a utensil into an irreplaceable companion for everyday life?

This was the question asked by a renowned international brand, to which Black Tie responded with an innovative and original project: an activity consisting of branded video content to highlight the qualities of its products, showing their added value with the help of a renowned chef and giving it all a cultural air, placing them within the context of Italy’s highest culinary tradition, including interviews with historians and experts.

Not simply a product placement activity, then, but a tailor-made project built around the brand’s values, strategically delivered through an edutainment approach, with simple and familiar language, and featuring prominent TV and movie personalities and celebrity chefs, with a view to mixing past and present, with an eye on the future.