Project Description

Communication & Marketing / Videos, events and PR

BRANDED VIDEO CONTENT EDU-TAINMENT

Client

Leading company in its sector

Objective

To increase the target market

Sector

HOME ELECTRONICS

Kitchen appliances are essential tools in everyday life. But they are not all the same. How can you tell the difference and turn a utensil into an irreplaceable companion for everyday life?

This was the question asked by a renowned international brand, to which Black Tie responded with an innovative and original project: an activity consisting of branded video content to highlight the qualities of its products, showing their added value with the help of a renowned chef and giving it all a cultural air, placing them within the context of Italy’s highest culinary tradition, including interviews with historians and experts.

Not simply a product placement activity, then, but a tailor-made project built around the brand’s values, strategically delivered through an edutainment approach, with simple and familiar language, and featuring prominent TV and movie personalities and celebrity chefs, with a view to mixing past and present, with an eye on the future.