Project Description

Communication & Marketing / Corporate & Product Image



Elisabetta Polignano


Cross-media communication and digital marketing + launch of annual collections



Since 2013, the renowned bridal stylist has entrusted all brand and product communication to Black Tie, as well as activities relating to PR, digital marketing and social media management.

Black Tie works closely with the stylist and her management staff to create a winning concept every year from which to create the new wedding dress collections, launched in shows in Milan, New York and Kyoto in Japan.

Integrated projects which every year make use of different online and offline communication channels, aiming at different target markets in both a BtoB and BtoC activity, as well as being directed at the media.

Special initiatives have also been developed over time, such as the first wedding web series in partnership with Hearst Magazine, reaching a total of 700,000 views in just three months and involving real brides on social media with minimum investment. Or even a series of culturally themed video interviews with female dancers of international renown, such as Carla Fracci, and involving LILT (Italian League for the Fight against Cancer).