Project Description

Communication & Marketing / Digital Marketing

SOCIAL RESPONSIBILITY

Client

Talents in Motion

Objective

To organise the Association’s launch

Sector

No Profit

Talents in Motion is the first social responsibility project designed to increase the appeal of Italy for talent, both home-grown and international, and to encourage these individuals to circulate, essential in today’s global market.

The Association has entrusted Black Tie with the launch of the project with an event at the Giureconsulti Palace in Milan, as well as PR and social media marketing activities. The project is being undertaken with the support of representatives from the academic world and the involvement of the Italian Government, alongside Confindustria Digitale, AICEO, the main Italian universities, research bodies and top associations.

The common commitment is to give visibility to the excellence and innovation of Made in Italy with an operational digital tool for use alongside the tax concessions provided by the renewed regulatory framework.